Jiwon Shin

Jiwon Shin, an internationally acclaimed brand designer, is the Founder/Creative Director of Firefly Branding.
She has experienced over 50 major branding programs in a diverse range of industries, including UPS, Amtrak & Acela, Samsung, Voom HD Networks, Eventival and more.

Jiwon is the recipient of numerous international design awards – most recently, the Red Dot Award in Communication Design on the Ococo and Halada City brand identities.

Jiwon also created the exhibition, "Connecting New York – Prague – Seoul," an initiative designed to connect different cultures through the medium of design. The exhibit demonstrates how design can be a force for the cultural, commercial, and corporate exchange between countries. Jiwon believes that great design is "a true, universal and unifying language." She has been featured, and her work showcased in leading design publications around the world.

Jiwon has a largest collection of paintings of late Geri Taper. Also she recently launched her own brand Object Rights to showcase of limited edition design products.